We talk and hear a lot about personalisation being the next big thing in not just affiliate, performance, and influencer, but all throughout digital marketing. However, most marketers in the UK are now shying away from this. Or so it seems… According to a new report from customer data platform Treasure Data, more than half…
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success In this Week in Review: Snapchat sees huge subscription success whilst Elon Musk suggests a subscription-only model as X numbers fall drastically, meanwhile, TikTok launches a first-party Attribution Analytics solution and Performance Comparison tool for better ad insights. But that’s not…
Following the launch of the #HP30US and #HP30Women lists earlier this year, we are thrilled to celebrate the young professionals in the partnership marketing space who are already making their voices heard, helping their companies grow, and becoming the industry’s future leaders. A huge thank you to everyone who took the time to nominate a…
The first official day of CJU 2023 already proved exciting, with a major performance marketing partnership announcement between Tyroo and CJ for the APAC region starting the day with a bang. Hello Partner is currently stateside to celebrate affiliate marketing at the renowned experience at the Hilton in sunny Santa Barbara, alongside many bright minds…
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover Virtual influencers, major e-commerce announcements, and new features for LinkedIn creators make up this Week in Review. As TikTok Shop officially enters the US market, we also have the latest study from Whalar, which reveals the true value of investing in…
It’s been an eventful week at CJU 2023 so far, as the partnerships industry continues to celebrate innovation and delve into the hottest topics under the Santa Barbara sun. As proud official media partners of the show, Hello Partner is right at the centre of the renowned experience, alongside the industry’s brightest minds and thought…
The old axiom goes that there are only two certainties in life: death and taxes. While impact.com has yet to discover the secret to immortality, impact.com / creator does provide content creators and influencers with the tools they need to get their financial house in order. This is an especially pertinent moment to discuss finances…
Will Meta Sacrifice Influencer Marketing? Big changes could be coming to social soon, as reports surface of Meta’s potential plans to introduce a paid subscription tier for Instagram and Facebook in the EU, which would remove social ads from the platforms. The news, brought to light in The New York Times, arrives on the heels…
A survey compiled by the creator marketing platform CreatorIQ and Tribe Dynamics, a company it acquired in 2021, reveals that TikTok is the new top platform for brands in influencer marketing. Encompassing sponsored content across various platforms, including Instagram, TikTok, YouTube, and others, the survey identified that TikTok’s branded content consistently achieves higher engagement rates…
Naomi Campbell, a world-famous British supermodel whose name and face are synonymous with luxury and high-end fashion, recently made headlines with her unexpected collaboration with fast-fashion giant Pretty Little Thing (PLT). Her career, stardom, and achievements speak for themselves, hence why Campbell is an admired figure in the fashion world and beyond. But this new…