Nick Family Insiders is Nickelodeon’s in-house influencer network. Fans (and families) inside the network offer advocacy across social media for Nickelodeon in exchange for freebies and exclusive experiences. This community is a leading example of a value exchange that brings influencers into the creator process. Creating a dynamic community that empowers zero-party content creation has…
Economic uncertainty lies ahead, the cost-of-living crisis and incoming recession threaten to destabilise consumer habits, and digital marketers are worried about how this will affect the wider industry. Mayuresh Kshetramade, CEO of CJ, has seen recessions come and go during his career, and spoke to Hello Partner about his predictions on how the affiliate channel…
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Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s…