Remember the M&S LGBT sandwich? If you do, it’s probably for all the wrong reasons. If you don’t, it’s because even though it went pretty wrong, it still wasn’t able to make an impact.
Pride marketing campaign history is littered with examples of content and creativity that didn’t quite hit the mark, or missed it entirely.
This webinar, led by LGBTQ+ marketing expert Max Siegel, aka @theyrequeer, will outline the key elements of a successful and authentic LGBTQ+ influencer campaign that hits KPIs and engages the community.
Not only will this webinar be beneficial to those working in the influencer marketing industry, but also to those working within any marketing or advertising channel. LGBTQ+ representation is essential across every industry.
Stay tuned until the end of the webinar, we will be posing YOUR questions to Max who will aim to provide the answers that will ensure your LGBTQ+ influencer campaign will never miss the mark.
What you will learn:
- How to avoid accusations of rainbow washing in your campaigns
- How to ensure that diversity is always at the core of all of your marketing activations
- Bring LGBTQ+ support into your programmes in a way that feels natural
Save the date
The webinar will take place on Wednesday 18th January from 3-4pm GMT. Remember to prepare your questions for the Q&A session that will take place during the final 20 minutes of the session.
Register for the Webinar