5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)
Remember the M&S LGBT sandwich? If you do, it’s probably for all the wrong reasons. If you don’t, it’s because even though it went pretty wrong, it still wasn’t able to make an impact. Pride marketing campaign history is littered with examples of content and creativity that didn’t quite hit the mark, or missed it…