Hello Partner is excited to bring you another insightful and forward-thinking webinar that promises to be a game-changer for marketers, influencers, and agencies looking to stay ahead of the curve in the ever-evolving landscape of influencer marketing.
Influencer marketing is maturing, and audiences are starting to show signs of ad fatigue. So how can you differentiate your influencer campaigns from your competition in 2024?
With speakers ranging from influencers to influencer agencies, and from market research professionals to talent directors, this session will explore how you should approach your influencer campaigns differently next year.
This session will provide a holistic view of the industry; discovering how to leverage macro and micro-influencers effectively, measuring your campaigns with brand lift, and the rising use of consumer insights in defining campaign briefs that resonate with audiences. You won’t want to miss out on this one.
Meet our expert speakers
- Jack Shute – Host, Hello Partner: As Hello Partner’s influencer marketing and Creator Economy specialist Journalist, Jack brings a wealth of experience in the space. With a finger on the pulse of industry trends, he will guide the discussion and ensure you gain valuable insights.
- Ben Ebbrell – Founder & Chef, SORTEDfood: Ben will be bringing a highly valuable creator perspective to the panel. Join him as he shares his thoughts on the future of influencer marketing and answers the question on whether longer-term relationships between brands and content creators and strategic product placements will become the norm in 2024.
- Georgette Olaiya – Talent Director, The Corner: Georgette, a seasoned Talent Director, will share her insights on crafting the perfect influencer brief. How much direction should brands provide, and what makes an ideal brand collaboration? Get ready to find out.
- Holly Eddleston – Head of Influencer Marketing, BIG little London: Holly is at the forefront of influencer trends. With her expertise, she will delve into the nuances of when to deploy macro and micro-influencers to maximise impact and engagement.
- Yalin Solmaz – Co-Founder, Multytude: Yalin will explore the rising use of consumer insights in shaping influencer campaigns. Learn how qualitative audience insights can be the secret sauce for creating content that resonates.
Get it in your diary!
Join us on Thursday 7th December at 1pm (GMT) on Hello Partner’s LinkedIn page for an engaging 30 minute Round Table discussion that will transform the way you approach influencer marketing in 2024.
Be prepared to break the ad mold and take your influencer campaigns to the next level, and don’t forget to join in on the Q&A segment at the end. Don’t miss out – register now!
If you missed our last webinar ‘Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data’, which focused on what to do once the chaos is over and turning the Black Friday surge into long-term value, our replay is now available here.