Universal Music Group Cuts Ties With TikTok After Music Licensing Row

Universal Music Group (UMG), one of the titans of the music industry, has announced its decision to cease licensing its music to TikTok, following unsuccessful negotiations for a renewed contract.  This move comes as a significant blow to the popular video-sharing platform, with UMG’s decision set to take effect immediately after the expiration of their…

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

Have you ever heard of ‘influencer ghosting’ before today? Well, neither had I, but it seems to have become a growing concern for brands and agencies in influencer marketing. The issue of influencers ‘ghosting’ after signing agreements is something of a common occurrence for our anonymous source from within the influencer marketing industry. Initially sharing…