How influencer networks are commoditising KOLs in Asia | Marketing
To the untrained eye, it is getting harder to tell influencers apart. Facetune, flatlays and filters have homogenised social media profiles that supposedly dictate the flow and tide of the Internet in many parts of the world, influencers are called KOLs’, for key opinion leaders’. Who has real influence and who are wannabes Muddling their…