The Impact of the FTC's New Guidelines on Affiliates: Ho Hum or Oh, My!?

My first reaction to the Federal Trade Commission's recently updated Endorsement Guides was fear that it would have a chilling effect on affiliate marketing. Tricia Meyer, Executive Director of the Performance Marketing Association, posted a summary of the policies most likely to affect affiliates and influencers, including "unavoidable" disclosure requirements, nixing paid and manipulated reviews,…