FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads

The FTC further clarified its endorsement guidelines, and its stance on influencers’ responsibility to disclose brand deals. Ultimately, the guidelines are pushing marketers and influencers to go beyond adding “#ad” or “#sponsored” to a post, pushing a more clearer distinction between a sponsored post and an organic post. Brand deal contracts and internal best practices…