Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies’ ability to execute influencer marketing campaigns effectively. Source link
Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover
Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover What a week it’s been for the Creator Economy and influencer marketing space. From influencers shaping travel trends in Japan to social media advertising controversies and innovative marketing strategies, we have a lot to cover. We…