Macro-Influencers Come Out on Top on TikTok

A survey compiled by the creator marketing platform CreatorIQ and Tribe Dynamics, a company it acquired in 2021, reveals that TikTok is the new top platform for brands in influencer marketing. Encompassing sponsored content across various platforms, including Instagram, TikTok, YouTube, and others, the survey identified that TikTok’s branded content consistently achieves higher engagement rates…