Game-Changing Influencer Outreach Tools Every Marketer Needs

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The right strategies can elevate a brand’s presence and engagement to unprecedented heights. One such potent strategy is influencer marketing, a domain that is becoming increasingly competitive and innovative. According to a report by Influencer Marketing Hub, the influencer marketing industry is worth $21.1 billion, underscoring the vital role influencers play in modern marketing ecosystems.…

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

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The ‘Measuring What Matters’ session hosted by creator company, Whalar at the Influencer Marketing Show Europe 2023 ignited a profound exploration into the evolving landscape of creator marketing measurement.  As the Creator Economy matures, the session, led by Alex North, Head of Media, Measurement & Analytics, EMEA at Whalar, addressed the escalating demand for robust…