Enlarge graphic SushiVid works with brands on multiple payment terms and business models to cater to business at every stage. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more Circle of Influencers We break down 11 of Asia’s KOL platformsAn…
30-second summery: Influencer marketing is growing and advertisers want to scale up fast. But there’s a key challenge: influencers are individuals, not ad units. Plenty of influencer marketing tools exist. Many can only really help with a small part of a full program, or are more suited to campaigns dealing with brand awareness. Recommended tools…
With usage rights becoming a crucial element of collaboration contracts, brands should be transparent to avoid potential repercussions. Today’s consumers don’t always trust this kind of traditional advertising, finding it overly ‘salesy’ and inauthentic. In recent years, there has been a large uptake in brands opting for influencer-generated content. That is, any content – be…
Subscribe: iTunes | Stitcher | Google Play | Spotify Over the next few weeks, we’re bringing you bonus episodes of the Glossy Podcast. Glossy Trend Watch: Influencer Edition features interviews with some of the most prominent fashion influencers on how they’ve used their success and social media followings to launch major brands. Our guests made…
When it comes to Gen Z-dominated social media platforms, TikTok has generated all the buzz in the … [+] past six months thanks to some astounding numbers. Paul Hanaoka Via Unsplash When it comes to Gen Z-dominated social media platforms, TikTok has generated all the buzz in the past six months thanks to some astounding…