Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies. Agency execs at influencer marketing agencies say that they’ve seen a significant uptick over the last 18 months and, even more so, at the end of 2022 in requests for proposals for agency-of-record relationships with brands. The…