In the wake of last week’s violent Capitol riot, white supremacists are being arrested and conspiracy theorists are being deplatformed. But the online disinformation ecosystem that fueled it lives on in other ways — including in the beauty influencer world. Last week, a group of some of the internet’s biggest beauty influencers spoke out about their…
Influencer collaborations are a tried-and-true formula for boosting makeup sales and brand awareness, but beauty brands are now increasingly turning to influencers for collaboration outside of makeup. Over the past 12 months, influencer collaborations have emerged across skin care and hair care. In Oct. 2019, Kourtney Kardashian and her content website Poosh had a collaboration…
Since the Covid-19 pandemic swept the nation in March, Sally Beauty, like the rest of the industry, has seen the consumer shift to beauty discovery and services at home versus in stores or in salons. For the better part of the year, the retailer has been in search of online DIY experts to serve as…
Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury has long appealed to millennials. Now, it is setting its sights on Gen Z. The makeup and skin-care brand teamed up with top beauty TikTok influencer Abby Roberts for an organic video campaign posted on…
Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae Easterling’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer brands. Launched in partnership with brand incubator and Ipsy sister company Madeby Collective, Gen Z-focused Item Beauty was officially announced on Monday after being teased on Easterling’s social media accounts the…
Patrick Starrr has officially become the latest mega-influencer to branch into makeup. His new beauty brand One/Size launched on July 17 with just two makeup remover products, but on Thursday, the color cosmetics assortment called the Visionary collection debuted in 523 Sephora stores in North America, on Sephora.com and on the brand’s DTC site. It…
Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity…
Watch out, YouTubers. The first of the TikTok influencer beauty brands has arrived. A tried-and-true business strategy for an earlier generation of beauty bloggers including Jeffree Starr, Huda Kattan and Jaclyn Hill, the launch of a beauty line is now being embraced by the TikTok generation. The first brand out of the gate is the…
As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting and instead focusing on building relationships with customers. Some are turning to influencers at this time as a way to create content, with large gatherings and non-essential operations like photo shoots…
In the last three months, houses for TikTok creators and other social media influencers have started to pop up left and right — from Hype House to Girls in the Valley to Rihanna’s new space for Fenty Beauty. On March 6, Rihanna announced plans to open her own TikTok house and fill it with influencers.…