NYC-based makeup artist Meredith Duxbury is a well-known digital content creator among the TikTok beauty community with over 14.8 million followers on the platform. Referred to as “the complexion queen of TikTok,” she is also the face of the Morphe Making You Blush collection, which launched in March 2022. Duxbury grew up following beauty creators…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Riley Hubatka, 20, has 8.5 million followers on TikTok and 2.3 million on Instagram. On both platforms, she posts a mix of lifestyle and beauty content and…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. We’ve talked about Mikayla Nogueira before. She was one of the first-ever influencers to earn a spot on Glossy 50, and since her feature, Nogueira’s influence and…
From a hot topic and niche tactic, influencer marketing has grown to become an essential page in the modern brand’s playbook. The burgeoning influencer economy has grown so quickly and tremendously that, in November 2019, the U.S. Federal Trade Commission (FTC) released an online brochure laying out legal guidelines governing influencer marketing and partnerships to…
Alongside actors, pop stars and influencers, beauty brands are enlisting professionals in everything from mountaineering to the culinary arts for their latest campaigns. In the past month, multiple beauty brands have launched campaigns featuring public figures outside the beauty realm. On March 21, Smashbox Cosmetics announced an art residency program sponsoring three visual artists. On…
Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. Past destinations have included Hawaii, Costa Rica and Bora Bora. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.…
Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic. “In 2020, we found our footing. And in 2021, we really blew it out,” said Lauren Wilson, founder and CEO of Dora Maar, on the latest Glossy Podcast. “Year over…
Anine Bing is a 10-year-old accessible luxury brand in high-growth mode. It’s also the name of its mega-influencer founder who exudes the brand’s timeless, Scandi-meets-L.A. aesthetic. But the former is coming into its own. This year, as Anine Bing celebrates a decade in business, it’s hitting the gas on expansion plans aimed at shoppers far…
The No7 Beauty Company launched an influencer skin-care education program to tackle misinformation in the beauty industry. Announced at the end of January, the skin-care education program will form the cornerstone of the No7 Beauty Company Creator Collective, an invite-only community created for up-and-coming social creators. The No7 Beauty Company Creator Collective plans to educate…
Clé de Peau, the Japanese luxury beauty brand owned by Shiseido, has teamed with Martha Stewart, the 80-year-old icon, for its first TikTok campaign. Of course, it’s not the first time a luxury brand has experimented with TikTok. For example, in October, Prada hosted a #buckethatchallenge — but, for that, it employed TikTok native (and very…