All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Having already met its revenue and sales goals for the year, K18 is sitting pretty. To refresh, K18 launched in Sephora at the end of 2021 and…
On the latest Glossy Week in Review podcast, senior fashion reporter Danny Parisi and West Coast correspondent Liz Flora break down some of the biggest fashion news of the week. This week, a discussion of how Kanye West’s fashion empire came rapidly crumbling down. Plus, Liz takes us into the new world of spa treatments…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. In the golden days of Instagram, I remember feeling like the only person who didn’t have some kind of marble table on which to perfectly position my…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. When Blair Imani was in college, she interned for an influencer, never imagining she’d become one herself. “[My boss] was, straight up, like, you have to pick.…
For beauty brands using Shopify, a direct connection between checkout and influencer promotions is the latest development in the transformation of influencers into retailers. On August 16, Shopify unveiled its Shopify Collabs tool, which allows approved creators to partner with Shopify merchants and earn revenue. Open to U.S. and Canada-based creators and brands, the platform…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Two years after its launch, Arielle Charnas’s Something Navy, the blog-turned-apparel brand is reintroducing itself. With its fall collection, the first installment of which dropped on Thursday,…
Glossy is running a series of stories on how the fashion and beauty industries are preparing for a potential recession. We’re digging into how companies plan to manufacture, fundraise and run a retail fleet when the economy suffers. Ashley Villa counts mega-influencers like Michelle Phan, Jenn Im, Chloe Morello and Nicol Concilio as clients at…
When skin-care brand Elemis was looking to adopt a more consistent and ongoing influencer strategy in its marketing mix, the team knew it had to approach it differently from the past. Instead of relying on new product launches or campaigns as a reason to engage with influencers, the British brand wanted to evolve to an…
Chloe Morello (1.1 million followers on Instagram and 2.6 million on YouTube) once listened to a podcast in which 50 Cent talked about how he “got in on Vitamin Water.” She was inspired. Already an influencer, she’d been asked to test out Face Halo, an Australian-based company — Morello is also Australian — that describes…
When Zitsticka was planning to launch its latest product, the Face Map zit sticker, its brand team wanted a go-big-or-go-home type of energy to tease it. On April 25, Zitsticka asked approximately 100 influencers to simultaneously post on Instagram Stories a teaser image of Face Map. A second, coordinated bombardment followed on May 5, the…