The Glossy Pop guide to influencer-founded brands
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Danielle Bernstein, We Wore What: Influencer brand to know
This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. In 2011, Danielle Berstein started her street style blog, WeWoreWhat, to provide a daily source of outfit inspiration. She then flipped the camera and started photographing…
Glossy Pop Newsletter: The path to acquisition for influencer-founded brands
Influencer-founded brands have become a beauty category unto themselves — so much so that Glossy Pop created a whole guide to who’s created what. In the year and a half since the guide went live, the landscape has continued to shift. Many new brands have launched, others have gone out of business, and still others have…
Glossy+ Research: How to develop effective YouTube influencer partnerships – based on the numbers
Influencer marketing has become an essential part of every brand’s playbook. No longer just a novel tactic for product launches, it has become an important method of connecting with customers and building awareness – and loyalty. Nearly all companies, 97% of those surveyed in Glossy’s CMO Strategies report, use social media as a marketing tool.…
Research Briefing: How brands can develop effective YouTube influencer partnerships, by the numbers
Welcome to the Glossy+ Research Briefing, your weekly curation of fashion and beauty research insights. Glossy+ members have full access to the research below. In this edition, we share focal points from Glossy’s newly released second installment of our YouTube Influencer Index series. Interested in sharing your perspectives on the future of fashion, luxury and…
Clarins and Kathleen Jennings’s National Day of Masking proves the power of the micro-influencer
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Clarins has joined influencer Kathleen Jennings in declaring July 16, Jennings’s birthday, National Day of Masking. This brand-influencer relationship has organic roots. Jennings is a diehard fan of…
Influencer Sami Clarke’s Form fitness platform sold out of its apparel line on day 1
On Monday, July 11, Sami Bernstein was at Equinox in Austin when three women in their 20s stopped her at the smoothie bar. “Oh, my God. You already got the Form leggings?” they asked, not realizing that Bernstein is a partner in the business. She was wearing the brand’s black bra-and-leggings set, which had launched…
TikTok beauty influencer Mikayla Nogueira: ‘Don’t strive to do this career’
If you are one of Mikayla Nogueira’s 14.6 million TikTok followers, then you already know that one of the app’s biggest beauty influencers is getting married this weekend. But what you may not know is that she custom-created the lipstick and liner for her big day, with E.l.f. Cosmetics. The lip kit resulting from the…
Week in Review: UN greenwashing guidance, Skims retail expansion, the Shein influencer trip
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff break down some of the biggest fashion news of the week. This week, we talk about the Global Fashion Summit in Copenhagen and new anti-greenwashing guidance from the U.N., Skims opening its first retail stores and the Shein influencer…
Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
Modern marketers increasingly seek out a boost of authenticity and reach from YouTubers. Their often-niche audiences are key to today’s marketing playbook. But as social media platforms grow more siloed, and content creation becomes more specific, choosing the right influencers to partner with is crucial – and complicated. As the amount of content posted daily…