Glossy Pop Newsletter: The New Community Playbook — Known for its influencer trips, Tarte is reprioritizing community – Glossy Sep 15, 2023 • 6 min read Source link
This week, a deep dive into the resale platforms relying not on anonymous sellers but on celebrities and influencers emptying their closets. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics. On most resale platforms, the person you’re buying your secondhand bag or sneakers from is…
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Last week, Mob Beauty introduced a collection with Rose Siard, better known by her handle @Roseandben. The Houston-based influencer has 1.1 million followers on Instagram and 1.3…
In the ever-evolving landscape of digital marketing, the partnership between brands and influencers has emerged as a powerful tool for capturing audience attention and driving brand growth. In this panel discussion, which took place at Glossy’s Beauty Pop event in July, E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas…
There is an ever-evolving relationship between brands and influencers. That can be owed to the rise of micro-influencers and the prioritization of authenticity and transparency, as brands and influencers strive to connect with their audiences on a deeper level. In this panel discussion, which took place at Glossy’s first Beauty Pop event in July, Sala…
Many beauty influencers have managed to leverage their personal brands and online presence to create thriving businesses. Their founders’ stories are unique, but in many ways mirror those of every other founder. In this panel discussion, taking place at Glossy’s first Beauty Pop event in July, Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence…
The story was originally published on Glossy’s sibling publication Digiday. Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer…
At Glossy Pop’s inaugural Glossy Beauty Pop event, held last week in Los Angeles, five panel discussions captured a snapshot of this moment in time at the intersection of beauty and culture. Culture is, of course, born out of our politics, film, music and television — but it is also, more than ever, defined minute-to-minute…
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This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. In 2011, Danielle Berstein started her street style blog, WeWoreWhat, to provide a daily source of outfit inspiration. She then flipped the camera and started photographing…