TikTok star Addison Rae’s Item Beauty joins Gen-Z influencer brand wave – Glossy

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae Easterling’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer brands.  Launched in partnership with brand incubator and Ipsy sister company Madeby Collective, Gen Z-focused Item Beauty was officially announced on Monday after being teased on Easterling’s social media accounts the…

The influencer industry promises change – Glossy

Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control. Following an outcry from Black influencers that they are frequently underpaid compared to white counterparts (of similar follower and engagement numbers) and also tokenized in campaigns, both brands and agencies have begun laying out actionable plans to combat diversity…