Tarte takes on TikTok with a dedicated influencer trip
Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. Past destinations have included Hawaii, Costa Rica and Bora Bora. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.…