The Pros and Cons of Influencer Marketing for Your Brand [Infographic]
A look at the benefits, and risks, of influencer marketing for your business. Source link
A look at the benefits, and risks, of influencer marketing for your business. Source link
When skin-care brand Elemis was looking to adopt a more consistent and ongoing influencer strategy in its marketing mix, the team knew it had to approach it differently from the past. Instead of relying on new product launches or campaigns as a reason to engage with influencers, the British brand wanted to evolve to an…