On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost. Source link
Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho. Source link
Brandwatch will add end-to-end influencer marketing functionality to its social suite. Source link
Known as “a passionate foodie” on Instagram, Phua has advice for working with influencers like herself—and choice words about hiring creatives for agencies that are known to “work them to death and spit them out”. Source link
We Are Social and Hootsuite’s annual Digital 2022 report reveals the habits of Asian internet users, who spend longer on mobile devices than anyone else in the world. Source link
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society. Source link
Bad disclosure is bad influencer marketing. Source link
Instagram remains the dominant platform for influencer marketing campaigns in the region, but its growth is plateauing while that of Twitter is ramping up, according to a report from AnyMind Group. Source link
In May 2021, the Advertising Standards Council of India (ASCI) officially launched the influencer marketing guidelines for ‘consumers to distinguish between something that is promoted with an intention to influence consumers’ opinion or behaviour for an immediate or commercial gain’. The guidelines laid down ways in which influencers needed to be more transparent – with…
Popular Instagram ‘personality’ Rae is putting three non-fungible tokens of ‘her’ artwork up for sale on Mintable. Source link