Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies’ ability to execute influencer marketing campaigns effectively. Source link
Monthly Top Line – March 2024
Monthly Top Line – March 2024 As we step into Q2, the partnership industry continues to evolve amidst the challenges posed by Big Tech updates, cookie deprecation, and the uncertain future of AI search. However, amidst these hurdles, the industry continues to stand strong as it embraces innovation, shaping the landscape of the partnership space.…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…