QYOU Media acquires India's influencer firm Chtrbox
Pranay Swarup, founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox Source link
Ethical considerations in influencer marketing
Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn’t mean brands shouldn’t use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks. Source link
Campaign Crash Course: How to measure the impact of influencer marketing campaigns
During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns? Source link
Essential tips for marketers to better measure influencer campaigns
By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia’s India lead. Source link
AnyMind launches CastingAsia influencer platform in India through Pokkt | Marketing
AnyMind Group has launched its influencer-marketing platform, CastingAsia, in India through Pokkt, the firm it acquired in March this year. AnyMind expects to have 75,000 to 100,000 influencers on the CastingAsia platform in India in the next 18 months. “We see an opportunity to be the largest organised player in what is a very fragmented…
Sri Lankan influencer claims Unilever bullied her over objections to whitening product
A Colombo-based editor has spoken up about how the brand ‘made her life miserable’ after she denounced a whitening product on Instagram. Source link
Singapore’s top influencer investigated for racist tweets, use of N-word
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her. Source link
APAC influencer marketing platforms explained: AsiaKOL
Learn about Asia KOL, whose platform is powered by an in-depth influencer ranking system. Our infographic feature, ‘Circle of Influencers’, breaks down 11 APAC KOL networks. Source link
Compare Hi-COM to other influencer marketing platforms | Advertising
Enlarge graphic Hi-COM provides tailor-made strategy and hands-on execution to clients. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more Circle of Influencers We break down 11 of Asia’s KOL platformsAn infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL,…
Compare Influencer.in to other influencer marketing platforms | Advertising
Enlarge graphic Influencer.in, a large platform of micro influencers in India, promises a 360-degree perspective to devise data and performance-driven campaigns. Learn about 10 other APAC influencer marketing platforms through infographics covering network size, areas of specialisation, active APAC markets, metrics, key clients and more Circle of Influencers We break down 11 of Asia’s KOL…