Ogilvy PR launches global business influencer offer
The agency has launched a global offer focused on the growing trend of business influencers. Source link
The agency has launched a global offer focused on the growing trend of business influencers. Source link
Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it. Source link
The AI-driven influencer discovery platform aims to transform the way marketers pick talents in Greater China. Source link
The history of social media started with a follow. From Friendster to Facebook, the earliest networks promised to extend in-real-life connections online to build community and bring people together. And so, followings, both in terms of size and quality, became the currency of social media. But rapid changes to the social landscape have reshaped the…
The majority stake aims to stregthen its influencer marketing offering across Southeast Asia. Source link
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it’s reaping big creative rewards. Source link
More than half of the UK consumers surveyed admitted they could not recall a brand’s name after seeing it in an influencer post, with only a quarter having purchased a product recommended by an influencer. Source link
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost. Source link
Contrary to what you may think, virtual influencers are maintained and operated the same way traditional influencers are. But there are a few additional benefits, argues Hylink’s Humphrey Ho. Source link
Brandwatch will add end-to-end influencer marketing functionality to its social suite. Source link