Red Havas’ new Sway division will work with its PR, social and experiential marketing teams to develop marketing campaigns with influencers. The agency said it launched the practice globally as a direct result of the growth in influencer marketing in its centres in Australia, Asia, Europe, North America and the Middle East. James Wright, global…
“I was waiting for the brand to reach out to me, but they never did,” she said. Source link
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work. Source link
Bioré Skincare issued a statement apologising for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived. Source link
Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks. Source link
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them. Source link
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts. Source link
Categories: Southeast Asia Influencer Marketing Agency of the Year, Vietnam Digital Agency of the Year, Vietnam PR Agency of the Year Key clients: SABECO/Bia Saigon, Unilever, Nutifood, Taiwan Excellence, BUV, TikTok, Visa, Amazon Global Selling, Spotify, ZaloPay, VPBank New clients from 2022: The Coca-Cola Company, Traveloka, MSD Highlights: Success so often begets success and…
AR-powered Mira joins four new colleague additions to scheme. Source link
Brands spending more than half a million annually on influencer strategies should use an internal team instead of external agency partners, says UK creator economy company HYDP. Source link