Clarins and Kathleen Jennings’s National Day of Masking proves the power of the micro-influencer

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All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. Clarins has joined influencer Kathleen Jennings in declaring July 16, Jennings’s birthday, National Day of Masking. This brand-influencer relationship has organic roots. Jennings is a diehard fan of…

Improve ROI From Influencer Marketing By Expanding Your Payment Model

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David Yovanno is the CEO of impact.com, a partnership management platform helping businesses grow through partnerships. getty As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better performance and a more strategic relationship between the brand and creator. Yet, many brands haven’t bought…