Influencer marketing has been rising steadily, with the market size reaching $16.4 billion in 2022 alone. With almost every marketer running some form of influencer marketing campaign strategy, it’s no surprise that there’s a surge in the number of influencers year after year. And why not? Influencer marketing has proven to be effective at generating…
Influencer marketing campaigns can be complicated to execute and manage. From finding the right influencers to work with to overseeing how your influencers are performing–there’s a lot that goes into it. As such, it’s not practical or viable to do everything manually. That’s where influencer marketing platforms come in, allowing brands and marketers to efficiently…
What’s the difference between a creator and an influencer? Aren’t they all the same?!While most marketing folks use the terms interchangeably, the truth is that there are some notable differences between creators and influencers. Differences can impact how brands build out their influencer marketing strategy today, tomorrow, and into the future. Want to know what…
As influencer marketing becomes more and more popular, we’re seeing a number of new ways to work with influencers pop up. One of these tactics is called product seeding. Product seeding is a great tactic to employ alongside a traditional influencer marketing strategy or as a starting point for new brands or brands with smaller…
When COVID hit in early 2020, it sent nearly all in-person events to online versions in an effort to keep attendees healthy and protected. At first, rushing in-person conferences and events to a virtual format was messy, but we quickly learned how to adapt and make some of these virtual events just as valuable as…
Getting your brand noticed is getting much more difficult by the day. Not necessarily because of the sheer number of businesses in your market that you need to compete against, but also because audiences have started to drown out the noise. And, if they did “hear” what you have to say, the next challenge is…
The data presented in this report was collected in partnership with Offbeat Media Group. We utilized their platform Virtual Humans to pull a list of the most popular virtual creators on Instagram and TikTok. Once we had the list of creators, we manually pulled the follower counts of each. Narrowing the list down to the…
All types of businesses use influencer marketing, from small businesses, even solopreneurs occasionally, to the largest corporations and entities. And technically, the process is the same no matter what your size. But if you are part of an enterprise, you’ll know that things tend to be done differently, partly due to increased resources but also…
Your brand has already chosen the best influencers in the niche—now, it’s time to put the agreement in writing. Having a convenient and secure contract platform will protect your brand and your relationship with influencers, whether there are unforeseen changes, mismanagement, misunderstandings, and more. Indeed, creating and managing contracts do not only apply to influencer marketing, but…
Influencer marketing is a nuanced industry. Marketers need the most captivating, legitimate, and trustworthy influencers to support a brand’s growth. Female influencers have dominated the industry in areas like fitness, household and lifestyle, travel, and more. But women have also demonstrated leadership in the influencer and marketing sector. They are indistinguishable from men in key…