Marketing consumer goods like clothing and food is one thing; it’s another to market something like cyrptocurrency products. Due to the unique nature of the products, crypto marketing requires a whole different set of languages, approaches, and channels. In fact, you’d need a completely different set of influencers even if you were to launch an…
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. …
Overview Now and again we review an influencer platform that’s been created by a company so old, we have to marvel that their incorporation happened before influencer marketing was even a thing. Usually it’s an ad agency pivoting into tech, sometimes it’s a tech firm expanding into marketing, but it’s always a company that was…
Influencer marketing is one of the best marketing tactics brands use to connect to the hearts of their target audience, but one of the challenges most brands face is finding the right influencer for their campaign. Influencers on the other end also have difficulties landing high-paying gigs as the pool of talented creators keeps growing…
We have reviewed many influencer marketing platforms on this site. We have published 75+ reviews and are unlikely to run out of platforms to examine for some time yet. While we haven’t seen statistics solely about the number of platforms, Statista reported a combined 1,360 influencer marketing agencies and platforms in 2020. With this level…
The start of October marks colder days, darker nights and overloading any hot drink you can with pumpkin spiced syrup. But it’s also the time of year that marketers can feel that looming sense of dread, as Q4 brings with it the beginning of some of the busiest holidays in the calendar. Despite the many…
The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on, as 2021 proved to be a challenging year but also created a lot of new opportunities within the social media and influencer marketing industry. We asked 21 influencer marketing experts what…
2020 was a year that highlighted the importance of social justice, equity, and change across the advertising and influencer marketing space. Not only was our way of life altered, but so was the consumer mindset. Consumers are demanding brands to take a stand against social injustices because they have the power to elicit substantial change.…
Despite its growing popularity over the past few years, influencer marketing is not a new concept. Celebrities, socialites, politicians, royals and anyone else who has exposure to the spotlight have been endorsing brands for as long as we can remember, both in a professional capacity and sometimes without even being paid for promotion. How many…
Top Influencers Earn up to 420 x the Average Income – Influencer Earnings Versus Ordinary Joe Soap Cristiano Ronaldo can earn more than $1.6 million for a single Instagram post, never mind the millions he takes in through his football skills. Addison Rae made $5 million from TikTok last year. Ninja reportedly took in $25…