What is the difference between a creator and an influencer? And why it’s crucial that you know.

What’s the difference between a creator and an influencer?  Aren’t they all the same?!While most marketing folks use the terms interchangeably, the truth is that there are some notable differences between creators and influencers. Differences can impact how brands build out their influencer marketing strategy today, tomorrow, and into the future.  Want to know what…