As we saw in our most recent State of Influencer Marketing Benchmark Report, the influencer marketing industry is rapidly expanding, with some pundits predicting it will be worth $16.4 billion by the end of 2022. This compares to a mere $1.7 billion in 2016. Moreover, our survey found that 90% of our survey respondents believe…
If you’re a business owner in the fashion industry, then you know that influencer marketing is crucial to your success. These days, consumers do not just get influenced by the creativity of fashion designers, the quality of clothing brands, and the workings of traditional advertising; they are also heavily influenced by the people they see…
In an age where people are more likely to trust the recommendation of a YouTuber over that of a celebrity, influencer marketing is alive and kicking. However, as consumers become more starved for authenticity and credibility, they’re quickly turning their attention toward nano-influencers and micro-influencers who have a more niche influence. Not sure whether to…
Social media has created an entirely new opportunity for marketers to connect with their consumers and share their products and services with the world. There is no doubt that influencer marketing has become a key part of the marketing mix for a majority of companies in the digital age. An influencer can be described as…
Influencer marketing is quickly becoming a mainstay for small and large brands alike to grow engagement, generate leads and increase sales, with 90% of brands recently surveyed finding it to be an effective form of marketing. Yet with more influencers and a large variety of areas of expertise to choose from, even the most experienced…
A common misconception some people have of influencer marketing is that you must work with big-name influencers, like Kim Kardashian, who will cost a fortune. The mainstream media is particularly bad at spreading this erroneous view. However, it couldn’t be further from the truth. Many of the most successful influencer marketing alliances involve working with…
Overview During an interview with DotCom magazine a few years ago, Jamie Reardon—Find Your Influence’s CEO and co-founder—was asked to describe what it takes to succeed in three words or less. The answer she gave—drive, positivity, hard-work—was four words, but by using the hyphen in between “hard” and “work,” Reardon stayed true to the question.…
For small businesses and creative entrepreneurs, selling on Etsy can be a profitable trade. In 2021, gross merchandise sales (GMS) within the platform reached $13.4 billion—30% more than the previous year, which already saw Etsy’s GMS soar by over 110% at the height of the coronavirus pandemic. You might be wondering how you can maximize…
Grin is an all-in-one creator management platform helping eCommerce companies build more valuable brands through the power of creator partnerships. In addition, it offers a wide range of influencer marketing services for brands wishing to work with influencers across a range of social networks, including Instagram. Grin customizes its pricing to make it appropriate for…
Research Methodology The data presented in this report was collected from all sponsored TikToks posted during 2021. All of the TikTok influencer data that is contained in this report was captured by the NeoReach Social Intelligence API, and videos. Videos were required to comply with proper FTC disclosure regulations. Specifically, we analyzed all sponsored TikTok…