The AI Influencer Marketing Benchmark Report 2023 provides an exhaustive analysis of the AI in the influencer marketing landscape, capturing insights from over 500 marketing professionals. It outlines their understanding and applications of AI in influencer marketing, its repercussions for the industry, and their forecasts for its future. Download the Full Report This report goes…
As more influencers gravitate toward New York City, the Big Apple is fast becoming the new capital of these digital content creators. The city gives these online stars—many of whom have sucked the marrow out of Los Angeles and Atlanta—plenty of fresh material for their audiences. Among New York’s main draws are its hustle-and-bustle vibe…
Overview Trackdesk is a very new entrant to the affiliate marketing landscape, founded in August of last year (that’s 2022, for those of you reading in the distant future). It was only launched a bit more than a month ago, just seven months after founding. We’d have to double check, but we think that might…
Los Angeles is famous for its stars. Not just traditional celebs like actors and musicians anymore, but also a newer type of star — social media influencers. For agencies specializing in influencer marketing, a smart business move would be to move your office to the entertainment capital of the world. Here are 14 great influencer…
At the time of writing, the leading freelance work marketplace, Upwork, had 1,528 influencer marketing jobs listed. Some of these were only tangential to influencer marketing, e.g., social media managers, but it is nonetheless a good indication of the strong demand for influencer marketing specialists. And these jobs aren’t for people wanting to become influencers…
In the ever-evolving landscape of digital marketing, beauty brands are constantly searching for new and innovative ways to engage with their target audience. Influencer marketing is a type of marketing strategy that harnesses the reach and authenticity of social media personalities to promote products and services. As the influencer marketing landscape continues to expand, with…
In an eCommerce era, influencers are key to driving more traffic and sales to online stores. Consumers are looking for authentic brand experiences. As such, they look to influencers to discover products, get recommendations, and evaluate a product. With the upward trajectory of short-term and user-generated content, almost 70% of marketers plan to increase their…
As a marketer, you know all too well the struggle of trying to keep up with the latest trends and strategies in the fast-paced digital world. But there’s one thing you can’t afford to overlook: the growing importance of integrating your affiliate and influencer programs. With the influencer market expected to reach a staggering $22.2…
If you’re interested in selling products, becoming an Amazon influencer can be a good alternative. Without taking on any risk (you don’t need to spend money on inventory or worry about running costs), you can still enjoy the rush of selling products, albeit not your own. The Amazon Influencer Program has been around for a…
The influencer marketing industry is expected to reach $16.4 billion by the end of 2022, proving how important it is to have some sort of documented influencer marketing strategy within your organization. Even if your company hasn’t yet delved into the world of influencer marketing, it’s a good idea to start with a plan—or better…