Source: decentraland.org A day in the future Imagine a rainy February day in the not-too-distant future. You wake up, put on your smart glasses, receive daily weather notifications, meetings, tasks, and the rest of daily to-dos, before the device asks where you want to drink your usual morning coffee. Tired of winter, choosing a nice…
Over the past few years, digital audiences have become much more passive when it comes to consuming content. More often than not, nowadays, we are happy to endlessly scroll through social media timelines, continuously swipe right on dating apps and read only the headlines of news, often without even bothering to delve into the overall…
Influencer marketing is like that famous quarterback at high school – he won the hearts of many, but he still needs a lot of practice to become the next Tom Brady. Yes, the overall value of influencer marketing is 13.8 billion dollars – who would have thought that placing Santa Claus as the face of…
Nowadays, the word “influencer” is part of most people’s vernacular. Ten years ago, however, this wasn’t the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing. At the onset of influencer marketing’s rise to prominence, many consumers felt strongly…
When you think of influencer marketing, sports do not necessarily jump out at you as a popular niche. It’s hard to imagine sports stars huddled up before a sporting screen or stopping to Instagram the view. Yet, how many sports stars have you seen promoting something, even in a more traditional medium, like television? Sports…
A skincare product recommended by a lifestyle blogger you follow. A new yoga mat recommended by the yoga teacher you watch online. Vitamins, hand-picked by a mommy blogger you read every week. What do these have in common? They all come from people in your online circle. Most people are statistically much more willing to…
Working with influencers can be very different from most of the people you encounter in your business. It is essential to remember that they aren’t your employees, even if you pay them. It will often be you who approach them, asking for specific marketing services. Yet, they are not professional marketers. You can’t treat them…
As we reported in our recent The State of Influencer Marketing 2021: Benchmark Report, there were 1320 platforms and agencies in 2020, 240 more than the previous year. Although these numbers don’t differentiate platforms from agencies, it is clear that many agencies rely on influencer marketing platforms to find suitable influencers for their clients. Sure,…
The influencer marketing landscape continues to evolve at such a rapid pace, we now have a whole new set of challenges and opportunities to take on, as 2020 proved to be a challenging year but also created a lot of new opportunities within the social media and influencer marketing industry. We asked 15 influencer marketing experts what…
Fitness influencers range from elite athletes to everyday folks who just happen to enjoy working out and have built a following because of their engaging fitness content. If you’re a fitness influencer looking for a brand or a brand looking for the right influencer, you’ve come to the right place. In this article, we’re going…