How Major League Baseball’s updated content and influencer strategy is pivotal in garnering interest for the World Series

Major League Baseball (MLB) is undergoing a shift in its content strategy as it gears up for the World Series, which is starting on October 27, with a notable focus on diversification and leveraging influencer partnerships. In a bid to engage a wider and more diverse audience, the league is venturing into new content territories…

Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

Over the last year or so, marketers have started to ask more questions about the influencers that influencer agencies pitch them on. The vetting varies by brand, and influencer marketing executives see this not only as a continued sophistication of the industry as more dollars flow to influencer marketing, but also as a sensitivity following…

Creator and influencer trends brand marketers need to know about right now

YouTube streamlines its ad controls: YouTube said it will soon “take the guesswork out of which ad formats to use” for creators with a new, automated ad placement system. Beginning in November, all newly uploaded videos will have their ad formats—such as pre-roll, post-roll or skippable ads—optimized by YouTube, rather than requiring creators to choose which types…

Creator and influencer trends for brands: Shein, Hugo Boss, Olivia Dunne

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses.  Have tips or news to share about influencer marketing and…

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

Any marketer will vouch for the importance of using influencers to bridge the gap between brands and consumers. However, given the area is still expanding, growing pains are still at play. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and…