The content creator behind a viral video storm over AI-generated influencers has confirmed that she indeed did authorize the company Arcads to use her likeness in a generative video tool that was then deployed to create a video advertising hygienic wipes. Earlier this week, a video went viral showing a woman ranting about “stanky body…
We’re delighted to unveil CreatorFest, a groundbreaking festival poised to redefine the landscape of the Creator Economy. The event, which marks a significant evolution from the renowned Influencer Marketing Show Europe, promises a transformative experience uniting creators, brands, agencies, and industry leaders under one roof. Hello Partner held an exclusive launch event in London last…
The Influencer Marketing Show is returning to New York City with a sparkling new agenda, packed with valuable lessons and insights to prepare you for a year of evolution and success. This year’s agenda centres around ‘new horizons in the creator economy.’ Creator marketing is an exciting place to be right now. The industry is…
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. In a new AI study on the creator economy this month, influencer agency Billion Dollar Boy found that…