And then even more helpfully, he served up a spoof clip of a desperate, supply-chain-constrained TikTok influencer, who endorsed a wide (too wide) variety of items before suddenly blurting out, “Please help me! I have no marketable skills!” (The video below is set to start playing at the influencer portion of Colbert’s monologue, but if…
Elle has curated an online community with over 1 million Instagram followers and uses her platform to teach and encourage healing and self care. Elle is most recognized for her daily affirmations written on clear sticky notes. In an interview, Elle said any brand deal she does must be fully aligned with her values. “I’m…
As influencers become an increasingly important part of marketing strategies, higher education institutions are taking note. Influencer marketing spending in the U.S. is forecasted to hit $3.69 billion this year, up from $2.76 billion in 2020, according to a June report by eMarketer. The report predicts that spending will surpass $4 billion in 2022. Kellogg…
This weekend, entrepreneur and gaming influencer Hector “H3CZ” Rodriguez is launching a premium cannabis and hemp brand called Pine Park. Rodriguez is the first prominent gaming influencer to professionally align with the cannabis industry, taking advantage of what he perceives as a demographic convergence between cannabis and gaming. With Pine Park, Rodriguez is bringing together…
TikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels organically, hoping a viral moment will help build their brands on the short-form video app.…
In the new era of college sports, it pays — literally — to be a basketball player with a considerable social media following. For the top 10 athletes with the highest price per post on Instagram, six of them are basketball players, according to a September report by The Action Network, which does sports betting analysis.…
Beyond followers First of all, brands that strike deals directly with influencers can expect different pricing than if they go through an influencer agency, which take out their own percentages—usually anywhere from 10% to 40%. Even among influencer agencies, brands can expect different pricing structures as well. Influencer agencies have taken it upon themselves to…
Stricter rules Previously, TikTok’s attempt to provide transparency involved working directly with creators that belonged to its creator marketplace, as well as brands, to ensure content was labeled as sponsored or as an ad. However, as Mozilla’s report showed, and other influencer marketing experts have confirmed, there were many branded content posts that slipped through…
There’s a new crop of influencers on the horizon for marketers after the NCAA’s recent adoption of a policy allowing college athletes to benefit from their name, image and likeness (NIL). Basically, the long-awaited ruling means college athletes can start making money for their influence. Marketers have been eager to pony up. In the week…
Web conferencing company Cisco Webex is betting big on influencers, having recently made it part of core marketing strategy in a move to capture a wider audience and drive online revenue. The brand is doing so as part of a shift from focusing marketing to IT professionals to individuals and entrepreneurs who could want to…