How PGL used influencer co-streams to supercharge esports viewership

Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ interest in an increasingly beleaguered esports industry. Based in Bucharest, Romania, PGL has operated esports tournaments since 2002, largely within…