Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation: Black Gold; a month-long initiative in celebration of Black History Month. Black Gold will showcase the full potential of Black creators and business owners, and highlight the amazing things that people are doing in the…
In this episode of The Drum Network Podcast, Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer’s network and connections? What is the future of virtual influencers? Subscribe…
“Would you really take sound advice from a basketball player?” was a question asked in Sennheiser‘s 2019 ad campaign designed to market their headphones. It was a tongue-in-cheek response to the Beats By Dre advertising campaigns that have used athletes extensively in the past to sell their headphones. It was a great line because it…
Leading influencer marketing company Influencer has announced the appointment of Carly Ash, as head of heart, Tom Cooper-Smith as client director, and Jason Surroop, as group head of the WPP patch. Committed to welcoming the very best talent in the industry, these additions will aid the company’s progression in becoming the category leader in the…
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove influence. It all seemed so easy; back when this industry started out – a customer’s ‘digital journey’ would prove cause and effect, with sales being attributed to influencers through the link clicks they generated.…
Generations are shaped by the context in which they arise, and Generation Z is no different. You may still call them kids, but they are already making a true impact on the world. This is the first digital native generation (aka iGen), and Generation Z lives up to this concept: they are always connected and…
Influencer has announced the appointment of Danny Crutchley as creative strategist. Crutchley will oversee Influencer’s creative team and will working closely with Influencer CEO Ben Jeffries, CVO (and world-renowned YouTuber and creator) Caspar Lee and head of client services Nik Speller. In a joint statement Jeffries and Lee said: “We are so proud of the…