How ASCI plans to make influencer marketing in India more transparent and responsible

In a rollout that could have a far-reaching impact on marketing in India, The Advertising Standards Council of India (ASCI) unveiled a comprehensive set of guidelines around influencer advertising on digital media. The new set of guidelines hope to bring much-needed transparency to the increasingly prolific influencer marketing. With the increased power that the influencers…

Influencer commits to guaranteeing business results with appointment of head of paid media

Influencer marketing platform, Influencer has named Maya Jundi as head of paid media, as the company commits to offering clients a maximum return-on-ad spend and guaranteed business results, providing a refund to clients if agreed outcomes are not met. Having begun her career in marketing, Jundi most recently held the position of performance manager at…

FMCG influencer spend is on the up but 85% report negative experiences

A consumer shift toward digital devices has propelled the influencer industry to fresh heights, with two-thirds of fast-moving consumer goods (FMCG) companies either maintaining spend at pre-pandemic levels or increasing it slightly, while a bullish 19% upped their influencer spend significantly. The new report, by Duff & Phelps-owned Kroll, estimated that close to half of…