Influencer marketing is now in session

As influencers become an increasingly important part of marketing strategies, higher education institutions are taking note. Influencer marketing spending in the U.S. is forecasted to hit $3.69 billion this year, up from $2.76 billion in 2020, according to a June report by eMarketer. The report predicts that spending will surpass $4 billion in 2022. Kellogg…