YouTube is Renaming its FameBit Influencer Marketplace to 'BrandConnect'
YouTube is updating its brand/influencer connection options to help facilitate more effective influencer marketing deals. Source link
YouTube is updating its brand/influencer connection options to help facilitate more effective influencer marketing deals. Source link
How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach. Source link
Instagram's Branded Content ads provide a range of new promotional opportunities. Source link
Looking to tap into influencer marketing, but don't have the budget for big-name stars? Here are some tips on how you can incentivze relevant influencers. Source link
With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline? Source link
Having the right tools in place can help you become more focused and productive, and as a marketer you will be able to have more visibility for the right audience. Connecting with individuals rather than the market as a whole will greatly improve your influence. Are you ready for some great resources to tap into?…
30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly…
Influencer marketing looks set to continue its rise in 2020 – here are some key influencer trends to keep track of. Source link
Content creators, influencers, and marketing professionals have come together in the Philippines to form the Creator and Influencer Council of the Philippines CICP, an organisation that aims to establish the country’s influencer marketing ecosystem. Its objective is to empower creators, influencers, and brands in meeting their marketing and business objectives. CICP will focus on three…