With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges will be scoring a range of factors for each submission received. The mission is to recognise and reward campaigns that showcase exceptional execution, creativity, and…
Instagram’s latest test will allow users around the globe to access direct messaging on the web as private messaging is one of the fastest-growing areas of online communication. Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond…
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on…
TikTok saw 375% year-on-year growth in the US last year, according to The State of Mobile report by App Annie. TikTok saw 375% year-on-year growth in the US last year in terms of time spent on the platform according to App Annie’s The State of Mobile 2020 report. In addition, App Annie revealed that US…
The Influencer Marketing Show NYC is a one-day dedicated event for brands, agencies and tech platforms looking to power-up their influencer activity in an authentic, transparent and safe manner. The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC – a one-day event in New York on…
Influencer briefs issued by brands need to adapt as the sector evolves. Here’s how to balance creativity and control when writing an influencer brief. As the influencer marketing industry evolves and we progress beyond the new year, there are plenty of reasons to be positive about the future of influencer marketing in 2020. Namely, influencers…
With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline? Source link
Having the right tools in place can help you become more focused and productive, and as a marketer you will be able to have more visibility for the right audience. Connecting with individuals rather than the market as a whole will greatly improve your influence. Are you ready for some great resources to tap into?…
30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly…
Influencer marketing looks set to continue its rise in 2020 – here are some key influencer trends to keep track of. Source link