Turning a small project into a big business requires risk-taking. Here’s why. getty Risk and return are inversely correlated. When talking about investments, on one end of the scale you have investment funds whose main goal is to preserve wealth. They take on as little risk as possible by building a well-balanced asset portfolio that…
I know my different avenues of passions can be traveled at the same time. – Ify Yvonne Ify Yvonne pharmacist, social media influencer and fashion entrepreneur Ify Yvonne One of the most common obstacles I hear from aspiring career changers is choosing what career path to take when you have many interests. Ify Yvonne smashes…
Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 200,000+ opt-in influencers across 35 countries. getty During the past two years, we’ve learned to be quick on our feet and adjust to the unknown. When the pandemic struck, for example, the influencer marketing industry was uncertain about its potential effect on both creators and brands. Nearly two years…
Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. getty When Bob Dylan headlined the Newport Folk Festival in 1965, he took the stage with an electric guitar. Within minutes, his fans turned on him, accosting their idol for the same reason they adored…
Natasha Oakley and Jacqui Kingswell, cofounders of The Pilates Class, Photo Credit: Emily Abay Photo Credit: Emily Abay When COVID hit and the world went into lockdown, Jacqui Kingswell and Natasha “Tash” Oakley partnered up to create The Pilates Class: an online platform hosting Kingswell’s usual in-studio Pilates classes. The digital subscription based platform officially…
Chief Growth Officer at The Outloud Group, a full-service influencer marketing agency that creates & executes strategic campaigns at scale getty If you’re a marketer, by now you probably know the numbers — or you’re just not paying attention. Influencer marketing is on a tear. The industry is expected to grow to a worth of $13.8…
Courtney and Lindsey Glasser Photo via Grey Bandit Lindsey and Courtney Glasser founded Grey Bandit shortly after finishing their undergraduate education in 2017 along with their triplet Robert Glasser. Less than four years later their post-college project is a multi-million dollar business, hitting $5 million in sales last week — thanks to influencer marketing. Grey Bandit,…
Arielle Charnas Arielle Charnas Launching a brand is no easy feat. But it’s made quite a bit harder when faced with a global pandemic and while already operating in the public eye. Influencer and fashion blogger Arielle Charnas, the founder and creative director of the Something Navy brand and store, confronted that set of conditions…
Instagram has become the premiere platform for influencer marketing. NurPhoto via Getty Images Brand marketing has always fueled the desire and impulse to shop. But the relationship between consumers and brands that market to them, like everything else in our current state, has been disrupted. Consider: We can’t gather in branded arenas for sports events…
Now, more than ever, it is important to be cognizant of brand messaging and how it may be perceived by the public. Concerns about COVID-19 have us operating at a higher level of awareness, and it’s vital to keep this top of mind while continuing to execute successful marketing campaigns. While influencers are a wonderful…