The influencer marketing industry is projected to reach $21.1 billion by the end of 2023, and brands are taking notice of the power that influencers have to sway consumer opinions and drive sales. However, executing a successful influencer marketing campaign is easier said than done. That’s where the best influencer marketing agencies in the US come in – professional and creative agencies that specialize in connecting brands with influencers and driving tangible results.
The best influencer marketing agencies in the US offer a range of services, including influencer identification and outreach, campaign strategy and planning, content creation, and campaign management. Their expertise allows brands to navigate the complex world of influencer marketing with ease, ensuring that their campaigns are effective and deliver measurable results.
What sets the top influencer marketing agencies apart is their ability to create authentic and compelling content that resonates with their clients’ audiences. They have a deep understanding of their clients’ needs and target audiences, allowing them to develop tailored strategies that connect with consumers on a personal level. They work with a diverse range of influencers, from micro-influencers to macro-influencers, to find the perfect fit for their clients’ brands and deliver campaigns that drive engagement and sales.
Best Influencer Marketing Agencies in the USA:
Top Influencer Marketing Agencies in the US
In this article, we will closely examine the premier influencer marketing agencies operating in the United States, and analyze the factors that distinguish them from their counterparts. Our investigation will encompass their impressive history of achievements, along with their approach towards promoting diversity and inclusivity. By doing so, we endeavor to provide you with all the essential information necessary to choose the most suitable agency for your brand, whether you are a burgeoning startup or a thriving multinational corporation. So, read ahead to discover the preeminent influencer marketing agencies in the US, and ascend your brand to unprecedented levels.
HireInfluence, an award-winning influencer marketing agency, has been serving the world’s most established brands since 2011. With a reputation for excellence and innovation, HireInfluence specializes in influencer campaigns, experiential ideation and fulfillment, creative talent sourcing and placement, strategic content amplification, and much more. As the first agency to enter the influencer industry, they’ve successfully facilitated numerous brand-influencer relationships, earning prestigious accolades such as the Influencer Marketing Agency of the Year in 2023.
At the core of HireInfluence’s success is their hands-on talent curation process, which involves an extensive, manual selection and validation procedure that goes beyond the parameters of popular databases. This approach ensures the perfect fit between brands and influencers, resulting in trend-worthy concepts that build emotional connections and drive consumer behavior. Their white-glove campaign execution ensures a seamless experience from day one, making them a direct extension of your brand.
HireInfluence’s best-in-class performance reporting stems from a love for data, providing clients with valuable insights that matter most, including EMV, sentiment, and conversion tracking. This global agency offers a diverse range of services including influencer sourcing, contract negotiation, strategy development, campaign marketing management, and detailed post-campaign reporting.
Locations: Houston, TX; Los Angeles, CA; New York, NY
For Influencers: If you are looking for agencies to represent you click here.
Socially Powerful is a leading influencer marketing agency in the USA, with offices all over the world. They offer a comprehensive range of services that cater to the needs of clients across different industries, including sports, beauty, fashion, technology, gaming, automotive, and B2B. Their bespoke influencer marketing strategies are designed to create engaged, captivating, and ROI-focused social campaigns that guarantee exceptional performance for their clients, wherever they are in the world.
What sets Socially Powerful apart from other influencer marketing agencies is their focus on data insights and demographic relevance. Their team of social scientists conduct an in-depth analysis of their clients’ unique social footprints to develop global influencer marketing strategies that align with their brand story. They also use best-in-class technology to constantly monitor, analyze and report on goal-oriented KPIs to guarantee long-term success and impact for all brands they work with.
Socially Powerful’s main advantage is that they go beyond vanity metrics. They build authentic relationships and new online spaces for their clients to engage and interact with their audience. As long-term partners to major social platforms like YouTube, TikTok, Facebook, and Instagram, they stay on top of all platform and algorithm changes, allowing them to guarantee results and outcomes for their clients.
Key services offered by Socially Powerful include end-to-end social media services, innovative influencer marketing campaigns, influencer matchmaking, paid media, campaign management, and legal advice. Their approach is channel and platform agnostic, allowing them to activate global influencer marketing campaigns on different social media platforms, including Instagram, TikTok, YouTube, Snapchat, Weibo, WeChat, and more.
Address: 30 Wall Street 8th Floor New York, NY, US 10005
For Influencers: If you are looking for agencies to represent you click here.
The Motherhood is a top influencer marketing agency in the United States that has been helping brands since 2006. Their approach to influencer campaigns is handcrafted, creative, meaningful and effective, ensuring that their clients’ brand goals are met. The Motherhood has brokered more than 10,000 influencer marketing partnerships between brands and creators, and all their campaigns have social engagement rates that surpass industry averages.
What sets The Motherhood apart from other influencer marketing agencies is their personal relationship-building approach with their community of influencers. Unlike other agencies that rely on algorithms to choose influencers, The Motherhood selects influencers by hand. The agency’s handcrafted approach builds trust among brands, influencers, and their communities, resulting in highly visible results for highly visible brands.
The Motherhood’s influencer marketing campaigns have generated impressive results for many brands. For instance, their influencer content for 84 Lumber drove significant website visits, engagements, and purchase intent. The agency also engaged top millennial food and beer influencers to attend in-person restaurant experiences custom-designed for each influencer at Iron Hill Restaurant & Brewery, resulting in real-time social media correspondents during their restaurant visits and additional content published at strategic moments throughout the holiday season.
What’s more, the agency has a proven track record of delivering highly visible results for highly visible brands through their handcrafted, creative, and effective influencer campaigns. Key services offered by The Motherhood include handcrafted influencer campaigns, personal relationship building with influencers, and social media management.
Address: 1601 Mary’s Ave Ste 1l1, Pittsburgh, Pennsylvania, 15215, United States
For Influencers: If you are looking for agencies to represent you click here.
August United is a creator-led social media agency that excels in uniting influencers with brand actions that command attention, gain credibility, and drive communities towards commerce. As a top ten global influencer marketing agency, August United boasts expertise in designing audience-first and outcome-based influencer programs. By combining relationships and trends with cutting-edge technology and data-informed decisions, they design and optimize campaigns from start to finish.
With over 1,650 successful campaigns, 15 million+ influencers in their network, and 50+ brand partnerships, August United is an industry leader. Their clients include well-known brands such as Citizen, Circle, GSK, Kroger, and Persil. Apart from influencer marketing, the agency also offers social media management services, which involve creating integrated social media strategies that humanize brands, increase discovery, and engage communities. Their team stays on the pulse of evolving platforms and is skilled at creating content for paid, earned, and owned media with the agility to scale.
August United’s in-house content creation team is capable of shooting, editing, animating, and optimizing digital assets to perform seamlessly across all social platforms. Whether they’re collaborating with external creators or producing content internally, they deliver outstanding results. Headquartered in Tempe, AZ, the agency is eager to unite with future clients, creators, and employees to continue making a significant impact in the influencer marketing space.
Address: 222 S. Mill Ave, Suite 800, Tempe, AZ 85281
For Influencers: If you are looking for agencies to represent you click here.
Top Influencer Marketing Agency is one of the top influencer marketing companies in the United States, working with macro, micro, and celebrity influencers across different industries to help brands reach new customers. As a leading influencer marketing company, Top Influencer Marketing Agency specializes in creating campaigns that help brands sell their products and services via influencers. Their influencer talent pool includes celebrities and macro influencers, who have been featured in movies, series, reality TV shows, and top publications. They also work with micro and nano influencers, some of whom Forbes has named as the top 50 most influential people across different categories.
Top Influencer Marketing Agency has completed over 1,000 influencer marketing campaigns in various industries, including fashion, travel, beauty, tech, auto, finance, real estate, fitness, medical, lifestyle, food, wellness, and more. They offer a range of services, including sponsored influencer content, influencer gifting, influencer events, influencer trips, influencer product launches, and influencer brand ambassadors. Their network of influencers includes over 1 million influencers in niche industries, making it easy for brands to connect with influencers and expand their reach.
One of the key services offered by Top Influencer Marketing Agency is influencer events. They help brands host influencer events such as launch parties, product releases, and media tours that boost brand awareness and sales. Top Influencer Marketing Agency has experience throwing and publicizing events in the United States, Europe, Asia, and more. Their team can help businesses with every aspect of throwing an influencer event, from finding the right location to coordinating with all the different vendors involved.
Another essential service offered by Top Influencer Marketing Agency is influencer trips. They work with influencers to create experiences that give back to their followers and create positive brand awareness for the trip’s sponsor. With their vast network of influencers, they can host almost anywhere in the world to create incredible experiences for your brand. They also work with brands to create sponsored trips for their brand, and their team can help create a trip that meets specific needs and goals.
Address: HQ 1441 Broadway, 3rd Floor New York NY 10018
Vampped, a leading influencer marketing agency based in Los Angeles, takes pride in offering top-notch services to brands and influencers alike. With expertise in influencer strategic planning, social campaigns, experiential tours/events, and talent connections, they have become the go-to agency for those looking to make a mark in the digital world. Vampped’s content creators and influencers have garnered the trust of over 300 million people across 185 countries on platforms like Instagram, YouTube, Snapchat, and Facebook.
Collaborating with elite photographers, videographers, and social media influencers, Vampped produces high-caliber, social-first content that truly inspires audiences around the world. They have worked with hotels, tourism boards, and travel brands, showcasing the beauty of our planet through unique experiences and engaging content. Moreover, their events, regarded as status symbols, emphasize originality and memorability, leveraging their extensive network of relationships within the entertainment, fashion, and digital industries.
Vampped’s effectiveness is backed by impressive statistics. According to Forbes, a majority of consumers trust recommendations from influencers over ads or celebrity endorsements. While Grin states that influencer marketing provides higher ROI compared to traditional marketing methods, with a majority of marketers finding it effective.
Address: Arizona Ave., Santa Monica, CA 90401
Frenik Marketing Group is a full-service digital marketing agency that offers a wide range of services including content marketing, creative services, digital marketing, email marketing, franchise marketing, PPC, SEO, social media marketing, web design, and video production. However, one of the services that they specialize in is influencer marketing. Frenik understands the power of influencer marketing and how it can help promote products and services for quality brands. They have a proven model for micro-influencer marketing and work with niche influencers who may have a modest following but are loyal and trusting. By building relationships with the most important people in your space, Frenik can help you achieve great results through influencer marketing.
Frenik Marketing Group is not just about finding the obvious influencer options to seek collaboration. They go much further and build a strategy that seeks connections with influencers that might not be as obvious, but could be just as effective. Their experience in this space lets them try strategies that others may not consider. They also carefully vet potential partners to ensure those who do team up with you will leave the right impression in the minds of your future customers. With Frenik, you can be sure that your influencer marketing efforts are guided and that the influencers you work with align with what your brand stands for or is trying to achieve.
What’s more, Frenik’s team can help you eliminate the guesswork when it comes to determining the effectiveness of your influencer marketing efforts. They design campaigns that can be tracked so they can report back and help you understand how your investment is paying off. Frenik Marketing Group is an Atlanta-based agency that offers nationwide services. From their home base in Georgia, they can cast a net across the country to find clients that are a great fit for their skills and experiences. Get in touch with their team today to learn more about how they can help you leverage the power of market influencers.
Address: Atlanta, Georgia (nationwide service)
SocialSEO is a full-service digital marketing agency that offers influencer marketing services as part of their suite of services. As an influencer agency, SocialSEO understands the power of influencer marketing and offers comprehensive solutions to help brands connect with the right audience. They provide campaign metrics, identify the influencers and content creators in your industry, offer strategies to reach more audiences and boost engagement, run ad campaigns, and illustrate key performance indicators. They also work with the influencers to approve campaign publications posts.
SocialSEO’s influencer marketing services ensure that you reach the right audience and find the right network of influencers. They use established connections to reach influencers and handle communications to make sure that the campaign is successful. They provide customized reporting, social media advertising management, and campaign content management. SocialSEO’s team takes pride in helping you every step of the way to reach your influencer marketing goals. They create a customized social media strategy that will firmly connect your brand and the influencer.
By choosing SocialSEO as your influencer agency, you can see an increase in your customer base, sales, and brand awareness. They offer organized monthly reporting and consistent scheduling to ensure that your campaign is on track. SocialSEO is an industry-leading digital marketing company that can help you take your brand to the next level through influencer marketing.
Address: 5475 Mark Dabling Blvd #210, Colorado Springs, CO 80918
Billion Dollar Boy is a global influencer marketing agency that offers a comprehensive range of services, including strategy, creative, production, paid media, campaign management, and global data & insight. Their proprietary software, Companion, streamlines influencer identification, providing access to first-party influencer demographic data and real-time campaign performance data across all influencer marketing campaigns. Billion Dollar Boy has been recognized by META, TikTok, and YouTube as official marketing partners, providing exclusive access to their platforms. This agency’s main focus is to set a new standard of advertising with a greater social purpose, where creativity is democratized, and technology drives efficiency and effectiveness.
Billion Dollar Boy is committed to creativity, and they don’t believe in templates; they create bespoke influencer marketing solutions. Their team consists of experienced and intuitive editors, producers, account managers, and art directors who bring visionary ideas to life with meticulous execution. They ensure that creative excellence is their company’s true north star. Billion Dollar Boy’s Companion, an influencer marketing tool, was created to help influencer marketing managers worldwide handle their daily challenges running efficient and effective influencer marketing campaigns at scale.
Billion Dollar Boy has a reputation for being results-oriented brand-builders, working as an extension of their clients’ teams to translate cultural insights and audience metrics into irresistible influencer marketing content that delivers on brand objectives and drives effective results. Their award-winning influencer marketing campaigns have an average return on ad spend of 2.5x, and 15% higher consumer perception change, compared to other channels, a 40% higher view-through rate on paid media, and 50% lower CPM.
Address: New York 135 Madison Ave, New York, NY 10016
Frequently Asked Questions
What makes the best influencer marketing agencies stand out from the rest?
The best influencer marketing agencies stand out from the rest by providing exceptional influencer matching, content creation, campaign management, and reporting services, as well as having a large and diverse network of high-quality influencers.
What are some key trends in influencer marketing that the best agencies are following?
Some key trends in influencer marketing that the best agencies are following include micro-influencer marketing, the use of video content, influencer collaborations, and influencer-owned brands.
How do influencer marketing agencies ensure that sponsored content is compliant with FTC guidelines?
Influencer marketing agencies ensure that sponsored content is compliant with FTC guidelines by providing clear guidelines and training for influencers, monitoring sponsored content for compliance, and disclosing sponsored content appropriately.
How do the best influencer marketing agencies approach diversity and inclusion in their influencer campaigns?
The best influencer marketing agencies approach diversity and inclusion in their influencer campaigns by actively seeking out influencers from diverse backgrounds and ensuring that their campaigns are inclusive and representative of their target audience.