Chen started Gold House in 2018 to create a network of Asian and Pacific Islander cultural leaders to work together for socioeconomic equity.He created AU Ventures, a holding company with the goal of ensuring social impact and charity are not afterthoughts.
Chen has been credited with being a key architect of influencer marketing during his time as YouTube’s head of creator development and management. In this role, which he held until 2014, he helped build out the infrastructure for the current creator economy.