To the untrained eye, it is getting harder to tell influencers apart. Facetune, flatlays and filters have homogenised social media profiles that supposedly dictate the flow and tide of the Internet in many parts of the world, influencers are called KOLs’, for key opinion leaders’.
Who has real influence and who are wannabes Muddling their distinguishability are the fudged numbers. Last year, analytics firm HypeAuditor found that 47% of Instagram influencers in…