In the ever-evolving landscape of digital marketing, the partnership between brands and influencers has emerged as a powerful tool for capturing audience attention and driving brand growth. In this panel discussion, which took place at Glossy’s Beauty Pop event in July, E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas…
Any marketer will vouch for the importance of using influencers to bridge the gap between brands and consumers. However, given the area is still expanding, growing pains are still at play. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and…
Gen Z has remained a highly sought-after consumer demographic among brands for the better part of a decade, driving marketers to develop campaigns and social strategies designed to resonate specifically with this age cohort. But many marketers have continued to fall short when it comes to connecting with Gen Z––and it’s often due to the…