With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges will be scoring a range of factors for each submission received. The mission is to recognise and reward campaigns that showcase exceptional execution, creativity, and innovation at the awards ceremony on March 25 at Sheraton Grand Park Lane in London.
So without further ado, meet the second wave of judges ahead of the shortlist announcement on January 29.
Emma Mead, head of global PR and influencer marketing, Visit Britain
With over a decade of tourism PR and marketing experience, Mead was an early adopter of influencer marketing for Visit Britain. Thanks to her leadership, the company has seen many successes with their influencer campaigns. Recently, Mead has transformed the way Visit Britain measures campaigns having examined how metrics are used. She now advises on how influencers can be part of the marketing mix across government and tourism organisations globally.
Alvin Hussey, commercial director, Beano Studios
As the commercial director at well-known content business Beano Studios, Hussey generates high-level partnerships across insight, content and media. Part of his job includes reviewing and examining the role of influencers in the lives of British children and families. Before Beano, Alvin was a key member of award-winning social media agency and content studio, The Hook Labs, where he worked with the likes of Samsung and Warner Bros to integrate influencers and content formats.
Camilla Craven, global director of PR & advocacy, Charlotte Tilbury Beauty
Charlotte Tilbury Beauty is a classic brand known for the likes of cult beauty products such as the beauty light wand, eyeshadow palettes, and limited edition lipsticks. Before joining Charlotte Tilbury Beauty, Craven headed up PR and events at Benefit Cosmetics UK and Ireland. Now, she oversees all social media, PR, advocacy – including influencer marketing, community management and pro artistry communications and events on both a local and global level at the classic beauty brand.
Chris Stokel-Walker, freelance journalist
Stokel-Walker is an internet culture journalist whose work has appeared in the likes of WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for TV, radio and podcasts.
Hannah Tyrrell, international social marketing manager, M&S
As the international social marketing manager of Marks & Spencer, Tyrrell manages and executes social and influencer marketing campaigns across EMEA and APAC regions for M&S clothing and home. Influencer marketing insight and localised content are vital in aligning the brand’s positioning with international customers, where the brand is lesser-known, so Tyrrell has a great understanding of influencer campaigns across multi-regions.
You can find out more about the Influencer Marketing Awards here. Keep your eyes peeled for the next wave of judges and secure your place at the year’s Influencer Marketing Awards by booking your seat here.
You can view the first wave of judges here.