ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

In what’s been yet another dynamic week in influencer marketing and the Creator Economy, we delve into the latest stories and innovative trends reshaping the space.  ASOS reimagines employee engagement by turning its staff into influencers, while Lipton Ice Tea pioneers creator-led campaigns to resonate with Gen Z consumers.  Threads has emerged as a dominant…